02. The Approach

Creative & Social

We initially took By Noel through our Social Media Consultation, which helped us to iron out who their audience was and what message they need to be putting across to them. We also created a content strategy that covered specific content themes for them to use moving forward.

The lipgloss campaign was next on the list. We came up with various concepts for the photoshoot as well as a lifestyle video that showed the lipgloss in action.