Centrale & Whitgift |

Unibail-Rodamco-Westfield

We’ve acted as the centre’s fractional social media team for over 2 years - delivering strategy, content, and community management that’s helped them stay relevant, drive footfall, and connect with their audience.

300+

Pieces of content

4M

Impressions

447%

Increase in engagement across social platforms

The challenge

Centrale & Whitgift needed more than just someone to post on their socials.

They were looking for a dedicated social team that could:

  • Build a stronger online presence

  • Showcase retailers and centre activity

  • Support key campaigns and activations

  • Drive real community engagement (not just views)

  • Keep up with the fast pace of on-site events and retailer changes

They didn’t have the time or team in-house — but they still needed results.

Our Solution

For over two years, we’ve worked as Centrale & Whitgift’s fractional social media team — leading on strategy, creating high-performing content, and managing their platforms day-to-day.

We’ve helped them grow their community, go viral on TikTok, tell powerful stories through content, and collaborate with local creators across key campaigns.

Our support includes:

  • 📅 Monthly content strategy & planning

  • 🎥 Content creation – video, Reels, UGC-style storytelling & photography

  • 🤳 Creator campaigns – including Eid and seasonal activations

  • 📲 Full social media management – posting, scheduling & optimisation

  • 💬 Community management – responding to DMs, comments, and boosting engagement

  • 📊 Analytics & reporting – monthly insights to improve performance

Next

Costa Del Croydon