EID Creator Campaign
An authentic creator-led campaign that celebrated Eid and connected with local audiences in the right way.
The challenge
Eid is an important celebration for Croydon’s community - but up until this point, it hadn’t been reflected much on the centre’s social channels.
The marketing team wanted to:
Recognise and celebrate Eid in a meaningful way
Showcase gifting, fashion and beauty options from key retailers
Reach and represent the community authentically
Drive footfall in-store during a key seasonal moment
But they needed content that didn’t feel like just another post - it had to feel real.
Our Solution
We managed the full campaign — from concept to content. Here’s what we handled:
🧠 Wrote the creative brief with clear messaging + retailer focus
🤝 Sourced and liaised with creators
📲 Oversaw delivery of Reels optimised for Instagram
🛍️ Ensured key retailers were featured
THE RESULTS
60K +
Eyes on the content
⚡️ Strong engagement with authentic, community-first content
📈 Positive response from both audiences and creators
🛍️ Drove footfall and awareness during a key seasonal moment