love wimbledon
From teaser campaigns to daily content and community engagement - we’ve been behind the social strategy for this award-winning event since day one.
THE CHALLENGE
Wimbledon’s nightlife wasn’t top of mind and Love Wimbledon wanted to change that.
The town centre had a great mix of restaurants, bars, and cultural spots, but footfall on Friday evenings wasn’t reflecting that.
Our challenge?
Get locals and commuters excited to stay and go out in Wimbledon, without relying on generic promotions or posters no one looks at.
OUR SOLUTION
We launched a social-first campaign called "Going Out This Friday?" designed to make Wimbledon the spot for after-work drinks, dinner dates, and weekend plans 🍷🍕🎶
This wasn’t about just listing venues, it was about building a whole vibe.
Here’s what we did 👇
📹 Storytelling-led Reels & carousels
We showcased local businesses in a way that felt fun, fresh, and worth sharing, no stale promos here.
🌃 Brought Friday nights to life
We showed people what a night out in Wimbledon actually looks like (spoiler: it’s way better than expected).
❓ Tapped into relatable moments
“No plans this Friday?” became the hook and we turned casual scrolls into spontaneous plans.
📍 Captured content across the town
From cosy pubs to buzzing restaurants to live music venues — we created content that reached, resonated, and converted 💥
844%
increase in reach to new audiences
THE RESULTS
40K+
organic views on Reels
66%
of reach came from non-followers
🎥 4 Reels spotlighting 4 different local businesses, from cocktails to culture!
📲 Always-on Story content to keep the campaign top of mind every week
📈 Over 40,000 organic views across Reels
🚀 Reached 66% non-followers, a +844% increase compared to previous months before we took over
👀 Increased visibility for evening venues and reignited interest in Wimbledon’s Friday night scene
The campaign didn’t just bring the vibe, it brought the numbers..