Costa Del Croydon
From teaser campaigns to daily content and community engagement - we’ve been behind the social strategy for this award-winning event since day one.
THE CHALLENGE
This was a first for The centre.
A full-blown beach on the rooftop of a shopping centre Car park - free to the public, family-friendly, and set to run all summer.
The vision was big, but they needed support to bring it to life online. Our role was to help:
Generate early hype
Keep interest throughout the event
Build local awareness and get people talking
Reflect the buzz of the physical event through digital content
Make the experience feel unmissable online
OUR SOLUTION
We became the centre’s fractional social media team, leading the entire content rollout and digital engagement strategy from start to finish, two years in a row.
Here’s how we helped turn an ambitious idea into an award-winning experience:
🎥 Teaser video content to build excitement ahead of launch
📸 On-site video and photo content during the event
📲 Daily posting across Instagram, TikTok and Facebook
🧠 Full strategy across teaser, live, and wrap-up phases
💬 Community management – responding to comments, sharing updates, keeping the buzz going
📊 Campaign performance tracking and reporting
The result? A local event that didn’t just fill up, it took off online.
THE RESULTS
550K +
Impressions
300K +
Eyes on the content
1500 +
Joined our online community of followers
🔥 Viral teaser and launch content with 50K+ views
🏆 Bronze at The Drum Awards (Experience category)
🥇 Gold at the Solal Awards (Placemaking category)
Crowds came. The content delivered. And the industry noticed.