Centrale & Whitgift
Unibail-Rodamco-Westfield
We’ve been Centrale & Whitgift’s go-to social team for over 2 years, acting as their fractional social media department.
From strategy to content to community management, we’ve helped the centres stay relevant, drive footfall, and build a genuine connection with their local audience — all while keeping up with the fast-moving nature of retail and events.
THE CHALLENGE
Centrale & Whitgift didn’t just need someone to post pretty pictures.
They needed a plug-in social team that could keep pace with the energy on-site and make it matter online.
Here’s what they were up against 👇
🚶🏽♀️ Increase footfall in a competitive retail landscape
📱 Build a stronger online presence with engaging, scroll-stopping content
🛍️ Spotlight retailers and showcase what’s really happening in-centre
📣 Support fast-turnaround activations, events, and campaigns
💬 Drive real engagement from the local community, not just vanity metrics
⏱️ Keep up with constant changes, new shops, last-minute updates, live events
They didn’t have the time or in-house resources to manage it all, but they did need results. That’s where we came in.
OUR SOLUTION
We’ve been Centrale & Whitgift’s fractional social team for 2+ years — leading strategy, creating high-performing content, and managing their socials day-to-day.
In that time, we’ve:
📈 Grown their online community
🔥 Gone viral on TikTok
🎤 Told powerful people-led stories
🤝 Partnered with local creators to bring seasonal campaigns to life
All while staying on top of the fast-moving retail world.
Here’s what our support includes 👇
📅 Monthly strategy & planning
Clear direction every month to keep content focused and consistent
🎥 Content creation
Reels, TikToks, UGC-style storytelling & photography — all made to stop the scroll
🤳 Creator campaigns
From Eid to seasonal activations, we connect with local talent to boost reach & relevance
📲 Social media management
Scheduling, posting & optimising content to perform on every platform
💬 Community management
Replying to DMs & comments, sparking conversations, and keeping the brand human
📊 Monthly analytics & insights
We don’t guess — we use data to guide our next move and level up results
THE RESULTS
500+
pieces of content
4m+
Organic impressions
447%
increase in engagement
In just over 2 years, we’ve helped transform the centre’s online presence into something people actually want to follow, engage with, and show up for 👇
🎬 500+ pieces of content created
Scroll-stopping Reels, trend-led TikToks, UGC-style creator clips, and behind-the-scenes storytelling — all made to convert views into visits.
📣 4M+ organic impressions
Not boosted. Not bots. Real reach — driven by content that resonates with the local community.
💥 447% increase in engagement
Because it’s not just about showing up. We made content people want to comment on, share, and DM about.
📱 250K+ organic TikTok views
Our approach? Relevant trends + real stories = content that cuts through.
🌙 Creator-led Eid campaign
We brought in local voices to spotlight beauty, gifting, and fashion across the centre — resulting in strong reach, beautiful content, and real audience connection.
💬 Consistent community interaction
We don’t leave followers hanging — DMs, comments, and replies are all part of the strategy to keep the brand human and active.
⚡ Rapid-turnaround content for events & activations
From beach builds to press days (hello, Costa Del Croydon), we plan ahead and pivot fast — delivering high-quality edits within tight retail timelines.