Creative Head x
Babyliss PRO
The partnership
Creative HEAD and Babyliss PRO came to us with a brief: launch three new hairstyling tools in a way that felt elevated, relevant, and not like your typical product drop.
They wanted to spotlight innovation, but also creativity. Tools and talent.
We were in!
The Challenge
This wasn’t just about showing off the features of a new product.
Babyliss PRO wanted a campaign that made people feel something, one that would:
🎯 Launch 3 new tools to the professional hairstyling market
🎥 Create impactful content that worked for both organic and paid
👩🏽🎨 Highlight the artistry and creativity behind the tools
💥 Make a splash on social and leave a lasting impression
Our Solution
We flipped the script from product-first to people-first.
Instead of listing features, we told stories using creators, craft, and content to show what these tools could really do.
Here’s how we brought it to life 👇
🧠 Creative strategy workshop
We kicked things off with a planning session to align the teams and shape the story we wanted to tell, rooted in artistry, not just tech specs.
🎥 One powerful studio shoot
We brought together 4 pro hair artists to create 12+ social-first video assets, showcasing real transformations using the new tools on diverse models.
✨ Focus on story-selling over product-pushing
Each piece of content centred around the creativity of the stylist, with Babyliss PRO as the tool that unlocked their vision.
📲 Multi-use content
Assets were optimised for organic reach + paid campaigns, so the videos could flex across platforms and placements.
THE RESULTS
12+
video assets
200K+
Eyes on the content
4x
Hair artists
🎬 12+ scroll-stopping video assets
Styled for Reels, paid placements, and brand use
👩🏽🎨 4 hair artists featured
Bringing range, skill, and creativity to every clip
📈 200K+ organic views
Built from real community interest, not just ad spend
💡 Content that connected emotionally
By leading with artistry, the campaign built trust, excitement, and visibility in the pro hair space