Sonovate
Making the most of a major industry event through strategic video content.
01 / THE PARTNERSHIPSonovate provides finance and technology solutions to businesses in the recruitment industry.
With Recruitment Agency Expo bringing together recruitment professionals, decision-makers and industry suppliers, it was an important opportunity for Sonovate to connect with its audience, showcase its expertise and strengthen its presence in the sector.
We partnered with Sonovate to create video content around its attendance, capturing the people, conversations and activity that made the event valuable.
02 / THE CHALLENGEMaking an impact beyond the exhibition stand.
Exhibiting at a major industry event takes a significant investment of time, budget and resources.
For Sonovate, the opportunity wasn't just about being visible to the people walking through the exhibition hall. It was also about making the most of having their team, industry contacts and potential customers together in one place.
The challenge was to turn those moments into engaging video content that could showcase Sonovate's presence, communicate its expertise and give the marketing team valuable assets beyond the event itself.
Our approach focused on making the most of Sonovate's time at the expo, combining event coverage with opportunities to capture conversations and create engaging content for its audience.
03 / OUR APPROACH01 PLAN
We identified the key moments, people and conversations worth capturing, considering how the footage could be turned into different pieces of content.
This gave the production a clear direction while leaving room to respond to the conversations and opportunities that naturally happen at a live event.
02 CAPTURE
On the exhibition floor, we captured the energy of Sonovate's stand, interactions with attendees and conversations with industry professionals.
The focus was on creating engaging video content that reflected the atmosphere of the event while keeping Sonovate and its audience at the centre of the story.
03 CREATE
We turned the footage into a selection of video assets, combining event highlights with shorter pieces of content that could be shared individually.
Rather than relying on one recap film, the aim was to give Sonovate a variety of content to communicate its event presence and continue sharing relevant moments afterwards.
04 / THE CONTENTOne event. Multiple stories to tell.
From the atmosphere on the exhibition floor to conversations with the people shaping the recruitment industry, the content captured different sides of Sonovate's experience at Recruitment Agency Expo.
The videos brought together the energy of the event, the personalities behind the business and the industry conversations taking place throughout the day.
Each asset offered a different way to showcase Sonovate's involvement and share those moments with an audience beyond the exhibition hall.
05 / THE VALLUEMaking more of the moments that matter.
Recruitment Agency Expo gave Sonovate direct access to an audience of recruitment professionals. Our role was to help turn that opportunity into content the business could take away from the event.
By capturing a mix of event activity, conversations and branded moments, we created a collection of video assets that could support Sonovate's wider communications.
The value wasn't simply having a record of the event. It was having content that could help Sonovate continue showing up, sharing its expertise and connecting with its industry after the expo had finished.
The event lasts a couple of days. The content has the potential to work for much longer.
"It's been really valuable having assets that extend the impact of the event beyond the day itself."
Working with Creates was a positive experience from start to finish. The team took the time to understand what Sonovate were trying to achieve, and brought it to life in a way that felt natural and engaging. Professional on the day, easy to work with, and the assets have been used across multiple channels since
-- Dania Kadi, Head of Marketing, Sonovate