01. The Partnership
SONOVATE
Sonovate is a leading finance and management platform for the recruitment industry. They were attending the Recruitment Agency Expo, one of the biggest events in their calendar with a stand, a team, and a real opportunity to make an impression.
The problem? Turning up isn't enough. Not when every other company in the hall is doing the same thing.
They needed someone to make sure the moment didn't go to waste.
02. The challenge
Sonovate had invested in being at the expo. The stand was booked. The team was briefed. But without a content plan, the event would produce what most events produce - a few photos, a highlight reel, and a LinkedIn post that gets twenty likes.
They wanted more than that.
They wanted to drive real footfall to the stand. Build visibility with people who weren't in the room. And come away with content that kept working after the doors closed.
That's where Creates came in.
03. our Approach
We built a full event content strategy around the expo - before, during, and after. Not reactive filming. Intentional capture.
Before the event:
We planned exactly what we needed to come away with. The interviews, the on-stand moments, the b-roll that would give Sonovate flexibility across months of content. We built pre-event content to warm up their audience and signal that something was coming.
On the day:
Our team were on the ground capturing, editing, and publishing in real time. Not just filming what was in front of us, executing the plan we'd already built. High-energy content that drove curiosity and brought people to the stand.
After the event:
The expo ended. The content didn't. Recap content, interview cuts, and lead nurture assets kept the conversation going and extended the value of the two days long after the hall cleared out.
04. The Results
Sonovate came away from a two-day expo with a full suite of content assets
used across their social channels, sales outreach, and internal comms.
The event didn't just happen. It worked.
In Dania's words:
"It's been really valuable having assets that extend the impact of the event beyond the day itself."
Working with Creates was a positive experience from start to finish. The team took the time to understand what Sonovate were trying to achieve — and brought it to life in a way that felt natural and engaging. Professional on the day, easy to work with, and the assets have been used across multiple channels since.
— Dania Kadi, Head of Marketing, Sonovate
The Takeaway
The expo was already in the diary. The investment was already made.
The difference was having a plan for what to capture and a team who showed up ready to execute it.
One event. A full content pipeline. That's what intentional looks like.
Ready to make your next event work harder?
Book a free Moment Audit -info@createsuk.com