DigitalGenius
Turning events and customer stories into content that keeps working.
01 / THE CHALLENGEMaking every event an opportunity for more.
For DigitalGenius, events are an opportunity to bring customers, partners and industry professionals together, share knowledge and build meaningful relationships.
But the value of these moments shouldn't end when everyone leaves the room.
The challenge was to capture the conversations, customer experiences and industry insights that matter, and turn them into content that could support DigitalGenius' wider marketing activity.
Not just an event highlight video, but a collection of valuable assets that could be used to engage audiences, showcase customer success and promote future events.
02 / OUR APPROACH01 Plan
We shaped the interviews, developed questions and identified stories worth capturing, with future marketing uses in mind.
02 Capture
We produced event highlights, customer interviews and thought leadership content designed to work across different channels.
03 Activate
We provided tailored recommendations to help DigitalGenius repurpose and distribute its content beyond the original events.
03 / THE CONTENT04 / CONTENT IN ACTIONContent that keeps working beyond the event.
The content didn't stop working when the events finished.
DigitalGenius has used the videos across its company and team members' LinkedIn profiles, as well as YouTube, to share industry insights, engage customers and connect with potential clients.
Interviews captured at previous events have also been reused to promote upcoming events, giving existing footage a new purpose months after it was filmed.
Beyond social media, the Pink Boutique customer case study video was featured on DigitalGenius' website, bringing a real customer success story to life alongside the business results.
Rather than creating content for a single moment, DigitalGenius has been able to put the same assets to work across different channels and marketing activities.
05 / THE VALLUEMore than a collection of videos.
Our work with DigitalGenius went beyond filming and editing.
By helping shape the interviews, identify valuable stories and plan how the content could be used afterwards, we helped create a library of assets with multiple purposes.
From promoting future events and sharing industry expertise to showcasing customer success, the content has continued to support DigitalGenius' wider marketing activity.
One production. Multiple opportunities to connect, engage and build trust.